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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
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| Author(s): |
Jaimie Sirovich, Cristian Darie |
| Book Cathegories: |
Web Design, SEO, PHP |
| Book Title: |
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO |
| Book Description: |
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard. |
| Number Of Pages: |
350 |
| Publisher: |
Wrox |
| Publication Date: |
2007-04-16 |
| Book ISBN: |
0470100923 |
| Readers Rating: |
4.5 / 5 |
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Next SEO books
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- Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more)
- The ABC of SEO
- The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results
- Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
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