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SEO: Search Engine Optimization Bible
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| Author(s): |
Jerri L. Ledford |
| Book Cathegories: |
Web Design, SEO |
| Book Title: |
SEO: Search Engine Optimization Bible |
| Book Description: |
- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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| Number Of Pages: |
408 |
| Publisher: |
Wiley |
| Publication Date: |
2007-12-17 |
| Book ISBN: |
0470175001 |
| Readers Rating: |
3.5 / 5 |
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