| Book Description: |
Proven strategies for leveraging SEO, PPC advertising, and Web analytics Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales. This is the definitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics--the three critical tools marketing experts need to understand as marketing and sales move to the Internet. |
